collaborates with Pocket Aces to create an engaging video on the occasion of Rakhi

This funny Rakhi video got over 2 million views in less than 24 hours of release
: IJ News Service
13 August 2016 2:24 PM
Reference: 10492

Recently, collaborated with Pocket Aces, a digital entertainment company to create an engaging video on the occasion of Rakhi. This three and a half minute entertaining video achieved 2.2 million views within a day, and the viewership seems to be rising by the minute. This innovative and engaging initiative is a welcome change for the consumers, who have been barraged with so much "in-your-face" advertising across the online media these days. Completely entertaining and portraying the real life love-hate relationship between a brother and a sister, this relatable video went viral instantly. Director – Marketing, for, Abhishek Bhartiya elaborated further on the same, “Our approach as the company has always been consumer driven and that reflects in our marketing initiatives as well, where we want to create engaging promotional content across the media to connect with our consumers. This has been a great start for us and we are working on creating more such content in future.”

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