Forevermark, the diamond brand known for beauty, rarity and responsible sourcing, today announced its prestigious association with Lala Jugal Kishore Jewellers in the royal city of Lucknow. To mark the onset of the festive season, a spectacular range of diamond jewellery designed by Lala Jugal Kishore Jewellers crafted in Forevermark diamonds was showcased by talented actress Nimrat Kaur.

“Lala Jugal Kishore Jewellers has always created exquisite designs in silver, gold, diamond and jadau-polki-kundan jewellery. We are proud to be associated with a brand like Forevermark diamonds as they have the highest standard when it comes to selecting diamonds. One can be sure of getting the finest diamonds when it comes to them as each diamond comes with a unique inscription which assures our customers that it is beautiful, rare and responsibly sourced. With this partnership, we are giving our customers an access to brilliant designs and settings,” said Arpit Rastogi, Director, Lala Jugal Kishore Jewellers.

“We at Forevermark are glad to be associated with Lala Jugal Kishore Jewellers, a well-recognised brand in Lucknow. Lala Jugal Kishore Jewellery is a name that spells trust and exquisite craftsmanship. They are also innovative jewellery designers that once designed jewellery for the Royal Nawabs of Lucknow and are known for recreating designs that Lucknowi royalties adorned beautifully once upon a time. Crafting these beautiful jewellery designs in Forevermark diamonds will definitely add to its charm and elegance. With our mutual love and passion for the world’s finest diamonds, our customers can be sure to get the best of the best,” said Sachin Jain, President, Forevermark India.

“Diamond will stay with you forever, that is what I truly believe in, and when it’s a Forevermark diamond then it’s worth you. The new collection at Lala Jugal Kishore Jewellers which is known for its expert craftsmanship and stunning designs was mesmerising. I was pleased to discover that less than one percent of the world’s diamonds are eligible to be Forevermark and it made me feel special. This collection of Forevermark is pure and true to its beauty and something every woman would desire to wear”, said actress Ms Nimrat Kaur.

Less than one percent of the world’s diamonds are eligible to be Forevermark diamonds, making them truly rare. The collection carries forward the Forevermark promise of being beautiful, rare and responsibly sourced. The inscription at the heart of every Forevermark diamond, featuring the Forevermark icon and a unique identification number is proof of this promise. The exquisite collection comprises of uniquely crafted jewellery designs fitted with Forevermark diamonds that will add a beautiful spark to the festive celebrations this year.