In an industry swept with various product discounts, which often confuse the customers and don't necessarily provide the best value and experience, VelvetCase has moved away from the approach and has come up with a unique proposition. Recently, VelvetCase.com - India's largest multi-brand jewellery destination has introduced the One Price - Best Price with Price Match Guarantee across the site. What this essentially means for customers is that they now do not need to worry about the price difference on various sites or price comparison issues, as they will always get the best price on the best quality products at VelvetCase.com.

Further elaborating on this pricing model, Kapil Hetamsaria, CEO - VelvetCase said, "This is yet another move from us to ensure that customers always get the best value for their buck and have superlative experience when shopping with us. We ensure that customers always get great quality jewellery with internationally valid certifications. And with this pricing model we are now also solving for any doubts about the pricing and value, customers usually have when buying Jewellery.

“VelvetCase works very closely with 300+ Jewellery Brands and designers, and it is this network strength and our lean business model of zero inventory and no retail overheads costs, which allows us to pass on the pricing efficiencies that we create, to our end customers”, said Runit Shah, COO of VelvetCase.com.