Fashion jewellery label 'Unniyarcha' revives the spirit of South Indian heritage through its newly launched Limited Edition 'Samskaara' Collection

Every piece in this unique collection reflects the elegance, intricate artwork and vivid colors of South Indian architecture.

Post By : IJ News Service On 23 November 2016 2:19 PM

As winter days set in and a slight chill settles into the air, everything feels fresh, festive and auspicious. The land is ringing with the sound of bells, conches, cheers and happiness as festivals and weddings get celebrated across communities and regions. As the land gets blessed, fashion jewelry label Unniyarcha took steps out to celebrate it, with the launch of their second Limited Edition magnum opus - the ‘Samskaara’ collection.

Inspired by the rich cultural heritage, traditions and temples of South India, the Samskaara collection has been curated by Unniyarcha’s Founder & Creative Head Divya Nambiar and her team. Every piece in this unique collection reflects the elegance, intricate artwork and vivid colors of South Indian architecture. At the same time, it tries to capture the essence of the laughter, the incense, candles and chants associated with the festive season so that the Unniyarcha woman takes on every day with a song on her lips and a turn of her chin. In other words, the brand intends to be there with her, glinting and tinkling her presence.

Derived from the Sanskrit word ‘Samskara’, which denotes the basic moral values which have been instilled in us since generations, this collection is a dedication to our strong Indian roots, heritage and culture. The Samskaara collection symbolizes the basic human characteristics of courage, morality, honesty, truth and peace and enables every woman who wears it to depict the same.

All the 33 designs of this collection, comprising of exquisite earrings and necklaces, are statement jewelry pieces which have been handcrafted using 22k gold plated brass along with the choicest of semi-precious stones including green and red onyx, rose quartz, green and blue resin, pearls, enamel and mother of pearl. Peacock figurines and Ganapati motifs are a recurring theme throughout the Samskaara collection.

In a revolutionary move destined to change the online jewelry shopping scenario and enhance customer experience considerably, Unniyarcha has introduced a video look book for the Samskaara collection. The detailed videos capture the designs from all angles with a remarkably better clarity than still photographs, thereby giving a virtual idea to customers on how the designs would look on them.

Catering to the age group of 18-45, the versatile designs of the Collection are quite the essentials to make that fashion statement this wedding season. Whether it is a teenager who prefers lightweight yet eye-catching jewelry which will be a perfect conversation starter or ladies wanting to look effortlessly graceful at a wedding or a cocktail party, jewelry pieces from Unniyarcha’s Samskaara Collection will surely help them steal the show.

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