Nakshatra launches

A jewellery-shopping destination with curated designer fashion – First in India

: IJ News Service
06 January 2017 2:46 PM
Reference: 10679

Nakshatra, India’s premier retail brand launched today to offer exclusive Nakshatra jewellery along with designer clothing by India’s top fashion designers including Anju Modi, Rajesh Pratap Singh, Payal Pratap, Ashima Leena, Poonam Bhagat, Masaba and over 40 other celebrated fashion designers. This platform will provide a shopping experience unmatched by any other ecommerce or brick n mortar outlet, as it has curated jewellery designs and fashion targeting the style conscious women whether they are working-women or to be brides. Since the year 2000 Nakshatra jewellery has infused classical design, with contemporary elegance and glamour and for over a decade and more, it has been known and aspired as one of the leading jewellery brands in the country. The brand is known for its commitment to harmonize design, quality, and service. Therefore, an ecommerce shopping platform partnering leading fashion designers to cater to the same audience was a natural business decision.

The price range of jewellery is from Rs.10,000 and upwards and fashion apparel start from Rs.2000 and go upto Rs.1,50,000. The apparel line includes day-wear tops, tunics to fabulous gowns and wedding wear sarees.

The website offers the designer’s choice of jewellery with their garment which is quite a unique feature. The idea is to expand the range of jewelry and have more and more designers on the platform.

Commenting on the launch, says industry pioneer Mehul Choksi, Chairman, Gitanjali Gems, “Nakshatra has revolutionised the branded diamond jewelry segment 15 years back by making superior quality diamond jewelry accessible to Indian women and today with the launch of the ecommerce platform, we hope to bridge the gap of designer clothing along with diamonds to complete the look”.

Keywords : Nakshatra World

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