Tyaani - India’s First and Only Online Polki store

Tyani.com the world's first and only Polki Jewellery store online, is all set to launch.

: IJ News Service
27 September 2017 10:06 AM
Reference: 11075

Tyaani.com has set its sights on providing the Indian woman with gorgeous, affordable and wearable Polki Jewellery! Tyaani.com is looking to democratize Polki, and create a shift in how polki is worn - from just being bridal and trousseau wear to being an everyday accessory.

With a range of handcrafted yet lightweight Necklaces, Bracelets, Pendants, Maangtikkas, Jhumkas, and multi-hued Chandbalis, the brand is all set to transform the look of any ensemble from drab to fab! Rough, Rose-Cut or Uncut Diamonds have taken the fashion world by storm. Stars, right from Katy Perry and Bella Thorne, to Jennifer Lopez, to Liv Tyler and Freida Pinto, have all been spotted wearing them! Polki Jewellery (also popularly known as Jadau Jewellery) has its origins in the Mughal Era.

These diamonds are known to retain their original rough form and sheen and have an unfaceted, unpolished surface. Due to its uncut, untouched and pure nature, these polkis look majestic. Pieces of Polki Jewellery are often known to be passed down as heirlooms through generations. More commonly used for bridal trousseaus, http://www.Tyaani.com aims to create a disruption in an otherwise traditional Polki Jewellery market.

Tyaani caters to the modern woman who can carry these pieces of jewellery across all styles; teamed with a suit for a business meeting or a highlight for a night out with the friends. Every piece of Tyaani jewellery is set in 22 karat gold.

With unparalleled prices starting at INR 10,000/- going up to INR 99,000/-, every piece is EGL Certified, making it one of the first polki brands to be internationally accredited! ​​Made with a Proprietary Gold Rolling technique, thereby making the jewellery lighter yet retaining the required quantity of gold, the brand is ‘light’ on both the ear and the pocket.

And so, Tyaani jewellery makes for not only the perfect gift but also the perfect travel companion for those destination weddings. Each one of Tyaani’s pieces is carefully curated, right from design to manufacturing, with an attempt to streamline a highly unorganized sector, in a bid to retain the much-needed transparency and high quality. Shravan Satyani, owner and founder of Tyaani says that the purpose of this collection is to make Jadau Jewellery, which is currently seen as an uber luxury, accessible to all.

“Jadau or polki jewellery is an art which everyone is drawn to, but are scared to embrace due to the lack of transparency at a jewellers' end.Our goal is to reach out to the aspiring woman of Modern India who wish to own a piece of Polki Jewellery, and instil confidence in them to purchase from our collection without hesitation.” With 20+ years of experience in the jewellery industry and their exquisite designs, Tyaani has its beliefs set in stone - design focused, as compared to volume driven, they have a total of 1200+ pieces spread over 13 categories – each one unique and different, a definite add to our swish list!

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