SWAROVSKI`s branding partners shine at the 14th GJIIE Chennai

SWAROVSKI® ZIRCONIA collections by Nine Swarovski`s branding partners grab the spotlight at the entire Chennai Show

: IJ News Service
27 March 2018 7:31 PM
Reference: 11284

The 14th edition of Gem & Jewellery India International Exhibition (GJIIE) was organized by Madras Jewellers Diamond Merchants Association (MJDMA) and UBM India, at the Chennai Trade Centre.

Chief Guest Mrs. Suhasini Maniratnam, Jayantilal Chalani, President, MJDMA; Yogesh Mudras, Managing Director, UBM India; S. SANTHAKUMAR Hon. Secretary MJDMA; Abhjit Mukherjee, Group Director, UBM India inaugurated the show amidst a grand industry gathering in the presence of other Industry dignitaries Anantha Padmanabhan, Vice Chairman -GJC, K. Srinivasan, M.D -Emerald Jewel industry, Rajendra Jain, M.D -Swarovski Gemstones, Mahendra Tayal -President HJMA & South India Chairman GJEPC, Shantilal Patel -President GJTCI and others. 

GJIIE, a gateway to the Indian jewellery market, has a special focus on South India’s repertoire, and provides an excellent platform for buyers and suppliers to connect, network, exchange ideas, discover upcoming trends and generate business opportunities. It continues to attract well-reputed local and overseas buyers, reinforcing the expo’s position as a proven and trusted sourcing hub for the industry.

Jewellery sector which is also export-oriented and labor intensive, deeming India as the hub of the global jewellery market. It is extremely important that the community convenes under one platform to connect, trade, discuss growth and tribulations, and create a core strategy to overcome the challenges of the sector. As South India’s largest jewellery expo in the country, GJIIE takes pride in its role to provide this micro ecosystem for jewellery professionals and create an international trading platform enabling jewellery, diamond, pearl and gemstone suppliers to congregate, interact and network with stakeholders, both local and international.”

Speaking at the inauguration of South India’s largest jewellery expo – GJIIE 2018, Yogesh Mudras, Managing Director, UBM India said, “We see abundant opportunities in the Gems and Jewellery sector which is also export-oriented and labour intensive, deeming India as the hub of the global jewellery market. It is extremely important that the community convenes under one platform to connect, trade, discuss growth and tribulations, and create a core strategy to overcome the challenges of the sector. As South India’s largest jewellery expo in the country, GJIIE takes pride in its role to provide this micro ecosystem for jewellery professionals and create an international trading platform enabling jewellery, diamond, pearl and gemstone suppliers to congregate, interact and network with stakeholders, both local and international.”

“With the overwhelming response received during our last edition in March 2017 the 14th edition of GJIIE aims to be a bigger affair with great business opportunities. We would further like to express our gratitude to all the jewellery associations in the South who have sincerely and readily provided complete support to our endeavour,” he further added.

Speaking on the occasion of the 14th edition of GJIIE, Jayantilal Chalani, President, MJDMA said, “The Gems and Jewellery sector contributes around 7 per cent of the country’s GDP and employs over 4.64 million workers. Being extremely export oriented and labour intensive, it is one of the fastest growing sectors in the country. The market in India is also home to more than 5,00,000 players, with the majority being small players. GJIIE is an initiative by the trade and for the trade. We are delighted to see that the expo has participation from the deep interiors of the country, including Tier II and Tier III towns.”

Rajendra Jain, Managing Director, Swarovski Gemstones™ said “GJIIE Chennai turns out to be an  excellent performing show and have become as important like IIJS in the south India market. It gives me an immense pleasure to see Swarovski’s nine exclusive branding partners participating in the show and have received tremendous positive response despite of current challenging market situation. This indicates that SWAROVSKI is well positioning and creating a new trend and tone for the consumers of India. I would like to congratulate the organizers for conducting such a wonderful show and giving Swarovski and its branding partners an opportunity to showcase their art of collection, innovations and technology.

The expo scored high on the visual and aspirational aspect with the launch of Jewellery collections studded with Swarovski Zirconia from nine Swarovski`s branding partners across India:

  • Emerald Jewellery Industry a branding partner of Swarovski Gemstones™ showcased several innovative collections that highlights their designs and technology strength.
  • RKR Gold has launched new collections Signature, Vivid and Veni comprising of 5000 +designs exclusive set with Swarovski®  Zirconia.
  • Amy Exports & Imports launched- 1-gram gold jewellery, Sun collection and Dancing Jhumkas an incredible collection with Swarovski Zirconia that were sold out on the first day itself.
  • Rasi Jewellery has launched Creamy Collection, an exclusive designers’ collection set with Swarovski® Zirconia. 

Surya Golds, Yug by Tanvi Gold cast, Ramesh Chand Jewellers, Golden Moments and Gunjan Jewels proud branding partners of Swarovski rocked the show with exclusive collection set with Swarovski®  Zirconia.

Capturing the trends of the season Emerald Jewel Industry, RKR Gold, Surya Golds, Amy Exports & Imports, Rasi Jewellery, Rameshchand Jewellers, Yug by Tanvi Gold Cast Golden Moments and Gunjan Jewels showcased masterpieces that defined expertise in design, trend & craftsmanship embellished with Swarovski Zirconia as brilliant as a diamond.

Keywords : GJIIE Swarovski

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