Zaheer Khan and Sagarika Ghatge unveil new platinum collection at AB Jewels in Ahmedabad

The new collection of Platinum Evara celebrates the global design trend of “MODERN FEMININE” for the bride and “BOLD MINIMALISM” for the groom.

: IJ News Service
10 April 2018 9:23 AM
Reference: 11294
(L-R) Zaheer Khan & Sagarika Ghagte with Mr. Manoj Soni,Director, AB Jewels & Ms. Vaishali Benerjee, MD, India, Platinum Guild International

Platinum, with its understated elegance can enhance a simple outfit with the utmost grace. AB jewels, Ahmedabad, recently launched a latest platinum jewellery collection. The new Platinum Evara collection is contemporary. The designs that are fluid making striking pieces that promise to add a classy finishing touch to any outfit. Platinum Evara is your own style statement. Newlyweds, Zaheer Khan and Sagarika Ghatge today unveiled this exquisite new collection of Platinum Evara and chose their top 3 must have pieces from the line.

The beautiful couple was joined by Manoj Soni, Director, AB Jewels and Ms. Vaishali Banerjee, Managing Director, India, Platinum Guild International at the launch. At the launch, Sagarika was all smiles as she picked her favourite pieces from the new collection before her. “I made a point to have Platinum Evara as a part of my wedding trousseau. I feel platinum jewellery always adds distinctiveness to any outfit you wear. The designs are so international and absolutely unique that it’s actually hard to pick one. For instance, this braided necklace from the collection that sits like a choker I can decide to team it with a nice evening dress or even a plain simple saree!”

Platinum, with its understated elegance can enhance a simple outfit with the utmost grace. The new collection of Platinum Evara celebrates the global design trend of “MODERN FEMININE” for the bride and “BOLD MINIMALISM” for the groom. It explores fluidity through interlinks – specifically, interlinking various classic motifs to create the elegant and a contemporary collection which complements the post wedding lifestyle of today’s bride. The men’s pieces from this collection is inspired by geometrical forms and patterns with a bold interplay of lines, structures and dual tones crafted for the discerning urban man.

“I love the look and feel of platinum. My personal favourite is the simple yet stylish chain. If paired with a nice linen shirt that I usually prefer to wear off the field it just adds that simple style and sophistication one needs. Whether you decide to wear a suit or an Indian outfit, it’s always effortless fashion with Platinum, ” said Zaheer Khan about his top platinum picks. “We are delighted to have Zaheer & Sagarika at our store. We have seen a growing interest amongst our customers for platinum jewellery especially for its globally inspired designs. Today couples are looking for some trendier options that can be worn more often and have a universal appeal. The jewellery pieces chosen by Zaheer and Sagarika today mirror the changing preferences of our customers who desire exclusivity,” said Manoj Soni, Director, A B Jewels.

“Platinum Evara jewellery is designed keeping in mind the fashion forward choices of the young India. This generation seeks individuality and distinctiveness. This collection is an effort to offer our consumers an exquisite line that match global trend and practical relevance,” said Vaishali Banerjee, MD, Platinum Guild International. The Platinum Evara range comprises of necklaces, earrings and bracelets for the bride, and chains and bracelets for the groom. It offers an opportunity for dual gifting for the modern bride and the groom from the parents, in-laws or from the elders in the family.

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