Vaibhav Jewellers launches Fine Jewelry Boutique “Visesha” & Innovative marketing activities to Establish New Identity
Vaibhav Jewellers, unveiled its Fine Jewellery Boutique “Visesha” with Sri Ganta Srinivasa Rao, Hon’ble Minister for HRD, Govt. Of AP and Smt & Sri V Prabhu Kishore; Chairman, Varun Group in presence of distinguished guests from all over Visakhapatnam.
The launch had a series of unique activities; a fashion walk showcasing Uber-exclusive fine Jewelry of “Visesha” Boutique and Diamond Jewelry showcased in Oscars’ Red carpet, these jewelry masterpieces were crafted exclusively by Vaibhav Jewellers. Followed by a never seen before Customer interactive activity of “Augmented Reality Fashion walk” – a computer generated Fashion show, where customer experienced a feel of being on a Real Ramp Walk.
The occasion also embarked a proud moment for Vizag, as a New Guinness World Record is been announced for Vaibhav Jewellers & J Raghunath (GM marketing for Vaibhav Jewellers) on “Largest Sales lesson” (in Single Venue). Speaking on occasion, Sri Ghanta Srinivasa Rao conveyed his wishes to Vaibhav on launch its new identity & appreciated the idea of having an exclusive “Fine jewelery” Boutique – Visesha.
He congratulated Vaibhav on its achievement of being awarded as “India’s Small Gaints“by Ministry of Small and Medium Enterprise, Govt. of India & SME Forum. And also appreciated achieving the New Guinness World for imparting the knowledge through “Largest sales lesson” (at a single venue). on this occasion, Sri V.Prabhu Kishore, has remembered his association with Late Sri Grandhi Manoj and his great vision in getting the World class Retail Shopping Experience 10 Years back and which has made a mark in the City of Destiny and he wished that he would like to see, Vaibhav to be experienced at national & International Markets.
On this occasion Vaibhav honored all the privileged customers who have made immense contribution in establishing vaibhav’s transformation through testimonial messages on OOH, on 21st April at “S Convention”, Rushikonda. On this occasion, Ms. Mallika Manoj Grandhi – CMD, Mr. Grandhi Amarendra-ED, Mr. R.Satish- CEO & Ms. Keerthana- Director, Vaibhav Jewellers were present.
Further to 20th April’18’s launch there was a series of Unique – Never seen before Brand Re-launch Marketing activities that had mesmerize Vizagites. An exclusive VJ Entertainment Zone is created for Vizagites at Beach Road, Beside Varun Beach Park with fun-play games like Archery, Bull Ride, Rock Climbing, Paint ball & Dance etc. wherein 12 Thousand + Vizagaties had visited & enjoyed the evenings of 20th & 21st April’18.
The event also witnessed the “VJ” Foam Clouds, 1st time in Vizag. & what has taken Vizagaites by surprise, is the mesmerizing & massive logo (5 Nos. Lit OOH board on Boats) reveal on the Sea from KaliMata Mandir to Submariane on 21st April’18, 5 PM Onwards for 3 Days.