Melorra launches 'Fringe' Collection

Melorra, India’s first fashion inspired fine jewellery brand has launched its fringe collection with 40 new affordable pieces to choose from.

: IJ News Service
06 July 2018 10:02 AM
Reference: 11399

Fringes, a classic retro revival with a quirky flair is back in trend to fit every style. Inspired by fringes in garments, bags and global runway trends; evoke your statement look with Melorra’s new fringe collection. Melorra, India’s first fashion inspired fine jewellery brand has launched its fringe collection with 40 new affordable pieces to choose from.

The jewellery has an array of designs categorized under the concept “Artsy Fringe”. Each design has playful and contemporary features with metallic bars and chains representing different forms of fringes. The designs are meticulously crafted with a blend of art and fringe fashion that suits everyday wardrobe needs for the women of today. Melorra captures the excitement of fringing with an artsy appeal using color and gold nuggets. The designs are voluminous with intricate patterns that add texture to the fringe.

“Fringing is the new buzzword in fashion runways. While designing the collection, we aimed at bringing excitement in the fine jewellery space through fringing. This new collection is the first to blend the playful side of fringes with sensuality. Each design piece has a flexible unit which makes a sensual movement and adds visual drama when one moves”, said Deepshikha Gupta, Sr. VP Design at Melorra.

 

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