Innovation and creativity are central to the Swarovski tradition, and both were called upon to measure success in a recent jewellery design contest for Swarovski Gemstones’ Indian Ingredient Branding partners.

Swarovski Gemstones branding partners across India have submitted their designs for the contest using 2018 Swarovski Zirconia or Gemstones novelties – the trend colours Fancy Morganite and Spring Green in the zirconia assortment, and Peach in genuine topaz. They also chose from the new zirconia cuts: the Round Checkerboard, the Octagon Sun, and the sensual new Liquid Family, a nod to the classic cabochon. Swarovski sponsored the novelty stones, and designers also consulted the latest Swarovski Gem Visions trend report for Spring/Summer 2019 design inspiration. In total, 44 masterpieces were submitted to the contest.

The competition was not about creating museum showpieces, but instead practical jewellery that would be popular with retailers and their customers so that, ultimately, Indian consumers will be offered new creative designs, influencing the style and unique collections created for the upcoming seasons.

A jury of notable industry experts is now assessing the entries in an innovative online voting procedure. Drawn from premium retailers and designers, they will take into consideration the innovation, creativity, commercial appeal and practicality of the jewellery created. Three designs will be selected from the 44 entries, and the winners are to be announced at the ‘Lumiere’ - GJC Networking Fashion Meet in Mumbai, taking place on August 9 this year. The exclusive pieces will be shown at a dedicated jewelry fashion show at the event, which is attended by the country’s most important retailers and manufacturers. All pieces will be on display at the Swarovski Lounge, an opportunity for the participating partners to showcase their creativity to prestigious industry elites.

The contest, a perfect collaboration between manufacturers, Swarovski, retailers, and designers, once more unleashes the creative talent so abundant in the craft of jewellery designs in India. Winners will receive a trophy and a promotional support from Swarovski.

The branding partners who participated in the design contest are Amy Exports and Imports, Anmol Jewellers, Bhindi Manufacturer, Blue Lotus Jewellery, Divinus Creations, Emerald Jewel Industry, Gunjan Jewels, Pure Platinum Jewellery- AAYRA, Rasi jewellers, RKR Gold, Senco Gold & Diamond, Spinks India, Surya Golds and Tanvi Gold Cast & several others across India.

Swarovski is honoured to collaborate with esteemed retailers and designers from across India as jury members. The jury panel represents the real choice & voice of India and Swarovski truly appreciates their contribution in judging the design pieces with their experienced eyes: B. Govindan -Bhima Jewellery, Shaankar Sen-Senco Gold, Jayaraman G. –GRT Jewellers, Chandraprakash Siroya –Siroya Jewellers Dubai, Nitin Khandelwal –Khandelwal Jewellers, Anil Talwar -Talwarsons Jewellers, Ms. Beate Steinfeld –Titan Company Limited, N. Anantha Padmanaban -NAC Jewellers, Sumeet Anand –Punjabi Saraf Jewellers, Ashok Baradia -Anopchand Tilokchand Jewellers, Nitin Kadam - Chintamani Jewellers, Vijay Khanna -Khanna Jewellers, G. V Sreedhar – Sree Rama Jewels, Ashish Pethe -Waman Hari Pethe Jewellers, Aditya Pethe -WHP, Jayantilal Challani -Challani Jewellery, Milan Shah- Kalamandir Jewellers, Nitin Jain-Amazon India, Kapil Hetamsaria - Velvetcase.Com, Ms. Archana Kochhar -FashionDesigner, Ms. Pallavi Foley -Pallavi Foley Boutique Jewels, Ms. Gunjan Suri –Gunjan Suri Couture Jewels, Mrs. Sangita Shah -Chandukaka Saraf & Sons, Vijay Soni -A.B. Jewels.