Inspired by the color of SS’18, Melorra launches its latest Lavender collection

As lavender dominates the fashion scene, Melorra brings shades of lavender in its new collection.

: IJ News Service
30 July 2018 11:57 AM
Reference: 11422

Melorra, India’s first fashion trends inspired precious jewellery brand has launched its Lavender collection with 40 affordable pieces to choose from. Soft lavender is spotted as the color of the season on the runway. The popularity of lavender sits within a larger trend towards pastels in the spring summer categories and offers a fresh alternative to millennial pink.

The new collection has wide array of designs under the concept ‘Stylized Flora’ which captures the natural bloom and flow of a flower highlighting the color lavender through enamel. Crafted in high polish, matte finish, yellow gold, the jewellery highlights ‘Lavender enamel’ as its key feature. Why miss the color in precious jewellery, when you love it in bags, shoes and garments?

“Though ultraviolet is the official pantone color of the year, its lighter counterpart ‘Lavender’ takes center stage in the fashion sphere this season. The soft purple color is romantic yet elegant. With the new ‘Lavender collection’, we aim to bring an essence from the macro-trend of nature through stylized flora, with the color lavender as the main focus.” said Deepshikha Gupta, Sr. VP Design at Melorra.

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