Chandukaka Saraf & Sons Pvt. Ltd. to launch “Mission Aadya” on International Women’s Day
This is the first such social initiative the brand promotes under the banner of Women’s Wellness
India has indeed come a long way from 1990 where there was a ban on sanitary napkins advertising to 2018 where a full-fledged feature film was made about a low-cost sanitary napkin entrepreneur (PadMan). But despite this shift, it must be remembered that 88% of India’s menstruating women do not use sanitary napkins.
Widely cited studies revealed that only 12% of India’s 355 million menstruating women use sanitary napkins. And when it comes to menstruation the gulf between rural and urban women widens considerably. This prompted Chandukaka Saraf & Sons to look into this cause and offer a helping hand. #iAmAadya Movement is a social initiative of Chandukaka Saraf & Sons. It revolves around Women’s Wellness and is aimed at providing 2 lakh free sanitary napkins to the underprivileged women in Western Maharashtra.
What can you do?
After studying the ground realities, the brand realised that the need of the hour requires a holistic approach. Multiple stakeholders need to work together to tackle problems at numerous levels. To make a tangible change there is a need for collective action in awareness creation, product access and affordability, availability of clean toilets and disposal systems and health consultation. This appears way too large, but the brand feels that there is a need to start somewhere. And here is how Chandukaka Saraf & Sons Pvt. Ltd. feel it can be done with a small step.
To participate in this mission, simply walk in to any Chandukaka Saraf & Sons showroom and donate minimum one sanitary napkin. As part of our contribution, for every one collected napkin we will also add one