A CLASS APART

Zoya – South Ex, New Delhi
: IJ News Service
01 April 2019 2:59 PM
Reference: 11704
CK Venkatraman, CEO, Jewellery Division, Titan Company

With three floors in Zoya’s signature tones of mushroom, champagne and orange, the store opens onto the ground floor presenting guests with its newer collections

CEO Speaks

The old store in Delhi was nearly 10 years old and therefore, there was certain datedness to the architecture and the interiors. It was in a market which seemed to have declined and was not attracting enough customers and its street presence was medium, whereas the street presence of our new store is exceptional as it looks like a luxury store that can confidently be compared to any on 5th Avenue

Zoya, the exquisite diamond boutique from the House of Tata officially reopened its flagship store in Delhi, amidst a glittering celebration, graced by connoisseurs of design from Delhi’s high society. Now located in the iconic South Extension neighbourhood, the new boutique of India’s homegrown luxury brand spreads luxuriously over 4600 square feet. Designed as a minimalist gallery of fine art, where each piece resonates with reflections of Zoya’s inspirations from its journey around the world, the boutique is home to Zoya’s rare masterpieces. In keeping with the brand’s unwavering focus on fine design and impeccable craftsmanship, celebrated designer Gauri Khan was guest of honour and was joined by CK Venkatraman, CEO, Titan’s Jewellery Division. ‘The old store in Delhi was nearly 10 years old and therefore, there was certain datedness to the architecture and the interiors. It was in a market which seemed to have declined and was not attracting enough customers and its streetpresence was medium, whereas the street presence of our new store is exceptional as it looks like a luxury store that can confidently be compared to any on 5th Avenue. ,’ says CK Venkatraman

With three floors in Zoya’s signature tones of mushroom, champagne and orange, the store opens onto the ground floor presenting guests with its newer collections. A wide staircase or elevator leads to the basement unveiling a gallery of Zoya’s most iconic pieces. The first floor reveals the breadth of Zoya’s fine collections with an exclusive presentation of high value jewellery. Zoya travels the world to seek varied inspirations for its fine collections in the culture and art of historic periods like Awadh, Rajputana or the Romanov era. ‘Zoya has its own signature style and the collections that we create resonates our design techniques. The new Zoya store not only houses our celebrated collections such as Greece, Espana, Jewels of The Crown, Banaras and many others, but also new heritage collections inspired by art and culture, everyday wear collections inspired by western aesthetics and many more exciting and innovative collections, resonating the brand design philosophy,’ said Sangeeta Dewan, Principle Designer, Zoya. The showcasing of jewellery with storytelling, visual merchandising, and varied lighting enhances the intricacy and beauty of each piece. Panels and partitions have been created by local artisans to tell the Zoya story, and clean, uncluttered lines and display units, showcase the treasures of this exclusive gallery of fine design. ‘The global styling and exceptional combination of elegance and class with detailing of the highest order brings alive the various design forms in the stores vividly. Each piece resonates with reflections of Zoya’s inspirations from its journey around the world and the size of the store, allows enough of space for discovery and privacy of these treasures,’ adds Venkatraman

special are a hallmark of luxury, and the store is designed to ensure valued guest experience the highly personalised service Zoya is known for. Private viewing areas with sheer curtains add softness while allowing customers to peruse the collections at leisure and with discretion, or to converse intimately with Zoya’s master designers at call to help them customize their favourite pieces. Once seated for a private viewing, chosen pieces of Zoya are individually showcased with an expert designer in attendance to fulfill bespoke desires. All while personally-curated gourmet hors d’oeuvres and sparkling flutes of bubbly flow in abundant luxury.

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