‘Forever Indian’ Amitabh Bachchan Honored by DTC

In order to mark the upcoming diamond jubilee of India’s Independence, and 60th year of the DTC slogan ‘A Diamond is Forever’, DTC honored Amitabh Bachchan, as {{Forever Indian}} at the launch of diamonds inscribed with a Forever Mark at a spectacular ceremony at Taj Lands End, Mumbai on January 23, 2007. %% On this occasion Super Star- Amitabh Bachchan, chosen the Forever Indian, was presented with a plaque and 1 carat diamond inscribed with the Forever Mark. %% The event started with release of the Forever Mark diamonds and award ceremony of Amitabh Bachchan, which saw {{David Lamb, Cherie Tandon Saldahna}}, Amitabh Bachchan and {{Mehul Choksi}} sharing the dais with Bollywood actor, {{Tom Alter}} compering the event. %% This was followed by a well organized Fashion Show and dinner which witnessed celebrities like {{Queenie Dhody}}, ad man {{Prahlad Kakkar}} to name a few. %% Elated at receiving such an honor Bachchan said, “Well, it definitely is a proud moment for me to be honored with such an award by the DTC.”

Speaking on the occasion David Lamb, worldwide Marketing Director, DTC said, “India is not only the fastest growing market but also happens to be the original birth place of diamonds. The Forever Indian is DTC’s tribute to India’s diamond jubilee of Independence. It is a small gesture from DTC to celebrate the contributions of Indians who like diamonds would live forever in the hearts of their countrymen. It is only fitting that our first awardee is India’s greatest star, Amitabh Bachchan.” %% Also present on the occasion, Mehul Choksi, Chairman, Gitanjali Group said, “As one of the Sightholder partners in the Forever program, I am extremely honored that our brand ambassador Amitabh Bachchan is the first recipient of this award.” %% The Forever Mark is a special symbol and identification number unique to each diamond and invisible to the naked eye. Inscribed on the table facet of each diamond, the Forever Mark promises that each diamond has been specially selected and preciously cared for at every step of its journey from deep within the earth. %% In celebration of the occasion, Cherie Tandon Saldhana, Managing Director, Diamond Trading Company, said, “After the test launch in Hong Kong we are happy to announce the global launch of diamonds with the Forever Mark in India.” %%{{ Donation for Girls: }}%% To mark the global launch of Forever Mark in India, the ‘{{Tryst with Eternity Series-2007}}’ was also launched. %% The moment has been captured for eternity with the imagination of four contemporary artists, {{Ganesh Haloi, Manu Parekh, Prabhakar Kolte and Yusuf Arakkal}}. %% The Tryst with Eternity Series-2007 would be auctioned on February 6th at Indigo, Mumbai. %% Part of the proceeds will be donated to an NGO called ‘Laadli’, dedicated to the cause of the girl child. %%{{ Forever Selections: }}%% DTC and its Sightholder partners will seek to honor India’s finest diamonds, honoring them as Forever Diamonds. The Forever Indian personality who during his/her lifetime has left an indelible mark upon the culture, ethos, character and people of India through their thoughts, words, deeds or involvement. The Forever Indians will be selected by telephonic consumer poll and honored for their contribution in making India shine.