Eurostar Diamonds International has created a new B2B advertising campaign with budgets worth $2 million, which will be the company's participation highlight at the BaselWorld 2008. The trade show is going to be held in Switzerland from 3-10 April 2008. This will be Eurostar's sixth consecutive year exhibiting at BaselWorld. Eurostar has already begun a pre-show advertising burst of its campaign. The promotion explains the 360 Degree Eurostar: Trusted by the World's Most Prestigious Watch & Jewellery Brands' company positioning, highlighting the company's strong market reputation and strategic competencies in precision diamond manufacturing and marketing. %% Kaushik Mehta, Chairman of Eurostar, says: Over the years, Eurostar has gained the trust of the world's most prestigious watch and jewellery brands. This trust has enabled us to establish 360 Degree relationships with leading downstream B2C brands and retailers, including the world's top ten luxury watch and jewellery houses. The solid infrastructure behind our brand promise is the driving force behind this success because it enables us to continually stand by our word to our clients. This commitment reflects both our heritage and our future strategy.%% The campaign will be published through a high budgetary media support, including over 50 outside back covers in leading global industry publications, online roadblock advertising on key industry websites. Eurostar does not have a direct B2C marketing strategy and has no intention to launch one any time in the foreseeable future.%% Being a sightholder, Eurostar sources rough diamonds directly from Diamond Trading Company International, Diamond Trading Company Botswana (both part of the De Beers Group), BHP Billiton, Rio Tinto Diamonds, and ALROSA. Post processing which takes place in-house applying the highest industry standards, Eurostar distributes them to luxury brand houses worldwide.%% Eurostar polishes over 2.5 million carats of the highest quality loose diamonds annually. It is named as Belgium's # 1 value-adding diamond company for five consecutive years, Eurostar now has over $1 billion in revenues.