“SAGA OF LOVE” of by JAGATJEWELS

The range on offer by designer Gursimran Chadha is extensive - from delicate to bold, intricate on geometrical - from bangles to earrings, jhumkas to rings and big necklaces.

Post By : IJ News Service On 08 May 2012 1:55 PM
CMP Asia, organiser of the September Hong Kong Jewellery and Watch Fair (JWF), is working at improvising the show, delivering better exhibition facilities, enhancing trading platform to establish Hong Kong as Asia's premier business destination, showcasing the brilliant quality of the Hong Kong and international jewellery industries. "Our priorities are to develop the JWF into the number one exhibition of its kind in the world, to drive business for our customers, to promote Hong Kong as Asia's leading business destination, and to accomplish all these things in the fairest, most transparent manner possible," said Celine Lau, Director of Jewellery Fairs for CMP Asia. %% Display facilities are being enhanced to cope with demand from existing and potential exhibitors, which allow buyers to enjoy a greater choice of products and suppliers. Starting from the 2009 Fair, the venue of the JWF will be segregated according to various categories, as is similar to other large-scale global exhibitions. The orgainsers are also planning to modify the Hong Kong Convention & Exhibition Centre (HKCEC), wherein exhibitors will be showcased with finished jewellery, while the AsiaWorld-Expo (AWE) will display raw materials, such as loose diamonds, pearls, and gemstones, and machinery, to allow visitors focus immediately on their areas of interest. These new arrangements and use of AWE and HKCEC since 2006 were made necessary because of the JWF's expansion beyond the capacity of a single venue. In 2009, the total gross exhibition space in both venues will be further expanded by 30% compared with 2008, taking up a combined floor area of more than 100,000 sq.m. %% "Many existing exhibitors-mostly from Hong Kong-want to expand their space in order to drive more sales at the Fair, and this is the most effective way for us to cater to our exhibitors' business needs," said Lau. CPM intends to promote the changes aggressively, and citing the slowdown in the jewellery industry, it will invest 50 percent more expenditure in its worldwide visitor marketing campaign. %% Exhibitors will be supported with logistics like frequent luxury shuttle bus service, special daily round-trip Airport Express Line ticket between Hong Kong Station and AWE, free networking luncheon, and an increased number of trade-related seminars at AWE.

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