Zoya's Banaras Collection Launched

Inspired by the historic city of Banaras, the new collection by Zoya evokes a heady romance and timeless appeal.

Post By : IJ News Service On 29 October 2012 3:04 PM
Jewellery retailers will receive a boost in their sales promotion efforts with the launch of Diamond Jewelry Builder, which is a web-based retail programme created by M. Geller. The programme allows the retailers to choose from a wide variety of jewellery inventory without losing control of the transaction. %% The inventory comprises of diamond solitaire necklaces, diamond anniversary rings, diamond eternity rings and diamond stud earrings, and options for customers to customise their own pieces with the choice of selecting the setting, metal, diamond size and quality of their preferred jewellery piece. %% The programme can be included into the retail jeweller's existing website as also can be customised to fit the store's brand. It also has a statistical tracking feature to provide marketing feedback. M. Geller is responsible to ship the finished jewellery in the retail jeweller’s packaging, without any cost accruing to the retailer, when the orders are placed via the web. %% The initiative makes M. Geller shares the success quotient with the retailer, as the retailer gets virtual ownership of a $150,000-plus web-based retail programme for an integration fee which is credited back to the retailer.

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