FionaTM – Fine Moissanite Jewellery is the new brand launched by Sanguine Industries, a company appointed as the all India distributors for Charles & Colvard created Moissanite. The launch is an association with Aurra Gems & Jewellery in Chandigarh. %% At a press conference on the 21 January 2009, Mr. Parag Agrawal (Director) said “after the success of its brand FionaTM in Mumbai, Bangalore, Pune, Baroda, Jaipur, Chhattisgarh and Hyderabad now it feels great pleasure to be present in Chandigarh”. FionaTM is the first brand in India to launch Moissanite jewellery, with unique designs and a finish, which exemplifies its popularity as one of the fastest growing brands of India. The jewellery is the first of its kind handcrafted and encrusted with Moissanite stones. %% FionaTM’s focused marketing is creating awareness and demand in the Moissanite jewellery category. The company has extended support to traders through good advertising and branding support, handsome margin and unique brand awareness programme. %% The company has come up with unique strategy of design support on site by giving a User ID and password to each of its franchise, which gives them access to its website www.FionaMoissanite.com and select new designs which are updated every week.