Rio Tinto's Bunder Diamond Project unveils its inaugural jewellery collection

Bollywood icon Amitabh Bachchan graced the occasion with Australian-born Indian actress Pallavi Sharda and Honourable Jay Weatheril at Liberty Cinema, Mumbai.

Post By : IJ News Service On 22 November 2012 5:28 PM
In a joint effort, De Beers, Alrosa, Rio Tinto, BHP Billiton and Harry Winston are coming together to set up a steering committee and naming it as SteerCom. The purpose of the committee will be to collectively promote efforts towards developing a "generic" diamond marketing campaign for the global diamond industry. %% Although De Beers has been undertaking various efforts to promote diamonds in a generic manner, its participation in SteerCom would have a different focus, as now it would now not intend only to promote its brands but support the global industry post economic slowdown in 2008. %% The services of McKinsey & Co. have been signed on for analysing the funding of the venture.

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