Forevermark launched the Forevermark Precious Collection™ in Japan, on June 18, 2009. The collection includes designs by legendary supermodel Alek Wek, graphic designer, Alan Chan, jewellery designer, Bao Bao Wan, fashion designer, Barney Cheng, jewellery designer, Cindy Chao, artist and designer, Jiang Qiong Er, fashion modernist Limi Yamamoto, Oscars jewellery designer, Mona Mehta, couturier, Tarun Tahiliani and innovative British jewellery designer. Theo Fennell. An evolving collection, a further piece designed by Shaun Leane, who won the UK Luxury Jewellery Designer of the Year title, will be unveiled in Japan. %% The concept of the Forevermark jewellery collection is unique over other diamond jewellery collections, in design, creative inspirations and the diamonds itself. There are less than one percent of the world’s diamonds which are eligible to be a Forevermark diamond, be inscribed with the Forevermark icon and a unique identification number. To create a Forevermark diamond collection, Forevermark invited internationally renowned designers and authors to interpret the word precious, in design and writing. Authors narrated the word precious through their stories and designers interpreted the writing into jewellery. In this sense, no two Forevermark diamonds are ever the same. The Forevermark diamond jewellery collection has evolved into an assimilation of global thoughts beliefs and creativity in describing a diamond. Designs vary from traditional cascades of diamonds and delicate Asian calligraphy through to pop art and urban rock chick styles. %% The Precious Stories for the Forevermark Precious Collection™ are contributed by literary giants from Alexander McCall Smith – creator of the No. 1 Ladies Detective Agency series, writer, academic and presenter, Chang Man Chuan, award-winning author and poet, Chitra Banerjee Divakaruni, Naoki prize winner, Mariko Hayashi, illustrious travel writer, Paul Theroux, bestselling novelist Philippa Gregory, influential and innovative writer, Wang Anyi and Xi Xi – the pre-eminent and prolific writer. The Forevermark Precious Collection™ designers worked closely with the world’s leading craftsmen including a select group of Master Diamantaires – the few who are eligible to cut and polish Forevermark diamonds. %% Set apart for their cut, clarity, colour and size, every Forevermark diamond assures integrity of being responsibly sourced and benefiting the communities from which it comes. Only a few, exclusive jewellers; each passionate about creating the finest designs inspired by these exceptional diamonds can retail them.