BASELWORLD 2013 with the new era sets new records

The show welcomed approximately 122,000 visitors over eight days, which was a 17 per cent increase on last year.

Post By : IJ News Service On 08 May 2013 5:54 PM
Supermodel, Alek Wek worked in collaboration with the Dimexon Group to design her personalised diamond jewellery piece, namely Rose Waterfalls, making her addition to the Forevermark Precious Collection™. The jewellery piece is a suite of three graduated diamond necklaces, scattered with rose motifs, that can be pulled together with a spectacular diamond clasp (itself wearable as a brooch or a pendant), worn separately or joined to form a long sautoir. %% Each of the 16 rose motifs contains a Forevermark diamond at its centre, while the entire piece has a total of 19,196 diamonds, weighing 167.89 carats. Each diamond is handset. The piece was created in 2,400 man-hours. %% “Each Forevermark diamond piece crafted by Dimexon, is a barometer of highest level of quality in itself, wherein each piece goes through stringent quality checks, so the end result of the product is always par excellance and is a unique product in itself”- said Vishal P.Mehta, CEO of Dimexon Jewellery. %% Alek Wek mentioned that “It is my favourite piece of jewellery. It is worn near the heart and represents all natural and earthly elements, so important to my heritage...Diamonds are a product from the earth and as such one of its most naturally precious objects.” %% Forevermark is a diamond brand from the De Beers family of companies. Every Forevermark diamond is crafted in jewellery that is a personal story of the designer, one such being Alek Wek. No two Forevermark diamonds are ever the same.

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