Friedman's Jewelers and Crescent Jewelers, both leading brand names in the American jewellery industry, are put up for sale. The sale package includes tangible assets, intellectual property and registered trademarks of ‘Friedman's Jewelers’, ‘Say it with Diamonds’, domain names of friedmans.com and crescentjewelers.com. %% Consor Intellectual Asset Management will take on the onus of marketing and selling the two brand names. Friedman's had bought over Crescent Jewellery in 2006 and delivered over 475 fine jewellery stores making it jewellery chain in North America, with the third largest number of stores. But in 2008, it filed for Chapter 11 - bankruptcy and had liquidated all its assets, reports say. The sale is expected to give a buyer the foundation of two reputed and prominent jewellery brands to work with.