Sarin Technologies to display new devices at JCK '07

Machines aimed at enhancing consumer confidence

Post By : Diamond World News Service On 31 May 2007 12:00 AM
Select Diamantaire Mark was officially launched by Rio Tinto Diamonds for exclusive use by its direct customers on June 3, 2006 at the world-class Tao restaurant and lounge at the Venetian, Las Vegas. The Select Diamantaire Mark enables Rio Tinto Diamonds customers to associate themselves and their products with Rio Tinto Diamonds, in their business to business marketing efforts. The use of the mark is entirely free, voluntary and at the Select Diamantaire’s discretion. Further the Mark also embodies the values which drive and direct the way in which Rio Tinto Diamonds works and wishes to continue working with its customers. These values are integrity, transparency and partnership. The launch also sees the publication of Rio Tinto’s Select Diamantaire™ Annual Guide -- a directory of the Select Diamantaires to facilitate sales in regions around the world.%%In a press release issued prior to the launch, Rio Tinto said that the choice of the name Select Diamantaire to qualify Rio Tinto Diamonds customers is a direct reference and celebration of the diamonds trade’s long history and rich tradition of artisanship. Specifically, the Select Diamantaire Mark celebrates the skills of Rio Tinto Diamonds’ customers who are recognized for their specific experience and expertise in trading, cutting and polishing diamonds and in some cases, in manufacturing diamond jewelry.%%Rio Tinto Diamonds offers Select Diamantaires the reassurance that they are buying goods, which have been mined by an internationally renowned mining company applying the most stringent health, safety, environment and social standards. Business ethics and integrity is at the heart of how Rio Tinto Diamonds operate in the market. It also offers Select Diamantaires the comfort of total transparency on the mine of origin of the goods they are buying. Indeed, only Rio Tinto Diamonds markets productions from the three mines it operates, in clearly separate product streams. This gives Select Diamantaires the opportunity to utilize this information in their downstream marketing activities. Rio Tinto Diamonds aims to offer Select Diamantaires access to a consistent and regular supply of Rio Tinto rough diamonds, representing a large spectrum of sizes, colors and quality. Allocations are made to meet the individual business model and specific expertise of each Select Diamantaire.%%“Rio Tinto is internationally-renowned for its ‘best-in-class’ approach to mining in terms of health, safety, environmental and social standards," said Jean-Marc Lieberherr, general manager marketing, Rio Tinto. "From a business perspective, we take a collaborative approach to the way we work with our partners and in particular our customers. The Select Diamantaire™ Mark embodies our industry vision of collaboration, celebrating expertise and promoting best-practice at all stages within the industry chain, from mine to market, as the optimum route to creating and maintaining value in the diamond industry.”

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