‘Minerali’: New multi-designer jewellery store in town
‘Minerali’, a first of its kind multi-designer jewellery store, was launched on linking road in Mumbai. The store boasts of some of the exotic and avant-garde designs from fourteen of the choicest and most sought after Jewellery designers in India. The store will featuer designers like Valliyan, Eina Ahluwalia, Outhouse, Mrinalini Chandra, Vasundhara Mantri, Zariin, Rara Avis, Raya, Bansri, Pretty Stoned, Made by M, TAD and Micare. The essence of ‘Minerali’ lies in the coming together of some of the most creative, renowned and celebrated names in the world of Jewellery that will be priced in the range of Rs 2,000 to Rs 30,000. The collections ranges from regular every day wears to ramp collections. Yet another section of ‘Minerali’ is curetted with state-of-art collectives that make exclusive gifting options. Varun Raheja, Director- Minerali says‚ “Minerali’s unique identity is that it holds varied culturally influenced designs with an added co-op gifting option under one roof. The idea at the very least is here to gives these brands greater visibility.” The new space is covered in interiors of pure white and grey du-co that echoes the vibes of Spain adding an international nous. Covering a total area of 700 square feet, the polished silver and gold jewellery displayed along with silver artifacts complements the interiors to create an elegant atmosphere.