Rio Tinto launches diamond jewellery TV campaign in India

The television advertisements will be shown throughout the 2014 festive season in India.

Post By : IJ News Service On 31 October 2014 12:14 PM
The Dalumi Group awarded Mrs. Lai Chiun Yip with a Swana diamond ring, as the winner of its Swana Love Story Competition. The contest called upon participants to submit their own love stories on a dedicated website and stand the chance to win the unique Swana diamond ring. The Swana diamond is Dalumi’s patented 89-facet cut diamond forming an eight-pointed star, and is acclaimed as the world’s first such diamond. %% Mrs. Yip’s story entitled ‘Love Means Mutual Tolerance’, is based on a true love story that combines romance with a biblical twist. “I am very honored to win this competition,” said Mrs. Yip upon receiving her prize at the award ceremony held at Swana’s Hong Kong branch. %% She added, “Enduring love means learning how to live with each other as we grow and change. Enduring love can also be said through a diamond.”

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