The Gem and Jewellery Export Promotion Council (GJEPC) is hosting the 4th edition of its ‘IIJS Signature’ in Mumbai, a shift from the traditional setting of Goa. The event in Mumbai is slated between 7th January, 2011 to 10th January 2011, NSE Grounds. Mumbai, renowned as India’s jewellery hub, in turn also reflects the aspirations and ambition of Indian Diamond and Jewellery industry. Its choice as the venue underlines the growing importance of the show towards India’s gem and jewellery manufacturing and trade. Rajiv Jain, Chairman, GJEPC,says, “The shift of IIJS-Signature to Mumbai provides a larger venue and enables many new jewellery manufacturers to participate in our shows. It is one more collaborative effort to establish India’s stature at the forefront of the gems and jewellery world and will surely take us closer to this goal.” %% IIJS Signature has been conceptualized to represent and showcase the best that India has to offer in design, craftsmanship and quality and is expecting a participation from some of India’s chosen leading companies. Over 15000 trade visitors, more than 400 exhibitors and around 850 booths are expected at the show. The event focuses on the sourcing requirements of retailers, with displays of the finest quality and contemporary design, housed in well-defined segmented sections for precious jewellery and loose diamonds and coloured gemstones. %% While the new IIJS Signature 2011 offers the same style and ambience as the previous Goa shows the Mumbai edition is planned with new features. The Signature Club – a special section for companies manufacturing high-end jewellery, an International Pavilion – for leading overseas manufacturers of loose stones and precious jewellery will be constructed in the venue. %% The event is expected to pin down good demand by retailers who wish to re-stock for the continuing marriage season and for India’s single largest gold buying event of Akshaya Tritiya. Rajiv Jain added, “The IIJS, IIJS-Signature and IIJW jewellery shows organised by the Council have provided a platform for the industry to grow and collectively raise the bar in terms of quality, design and business practices.”