10-20 % rise in sales on Akshaya Tritiya

Gold rules the sales due to continued weak gold prices boost the gold bars/coins and jewellery sales on Akshay Tritiya day. Diamonds, too, find buyers on the auspicious day.

Post By : IJ News Service On 22 April 2015 6:19 PM
%% Global, contemporary and dynamic – these are some of the key attributes of the new brand identity and logo. Its stylised, international look is a new milestone in the Group’s journey from being a diamond and jewellery manufacturer-exporter to becoming the world’s largest branded jewellery retailer operating in diverse markets and offering the widest array of jewellery brands to consumers in the luxury lifestyle space both in India and abroad. %% The new identity, which has been created by JWT, enhances the emerging personality of the brand – that has today become synonymous with luxury, creativity, craftsmanship, glamour and leadership. It links the legacy of integrity, trust and a commitment to quality that has been the Group’s hallmark over the years, to its more recent dynamic expansion, and its repositioning to cater more effectively to the ever expanding luxury and lifestyle needs of consumers in India and other important markets across the globe and its vision to establish itself as a leading luxury conglomerate. %% The Group has also revamped the colour palette of its identity – while the core Group logo uses a combination of maroon and gold to emphasize class, style, craftsmanship and heritage, the two retail identities – Gitanjali Jewels and Gitanjali Lifestyle have also been given new distinct looks. Gitanjali Jewels, which will be focused on jewellery, will now have a striking red which is a younger looking and more vibrant tone of the original colour and Gitanjali Lifestyle, which will offer lifestyle accessories, will use a shade of blue representing the mature and stylish offerings of the lifestyle business. %% Mehul Choksi- CMD, Gitanjali Group said, “The new logo is yet another historic milestone on our journey from being a diamond and jewellery manufacturer to becoming the largest integrated jeweller in the world and a key player in the luxury-lifestyle space. It reflects all the values that have been at the core of our business philosophy as well the vision and direction in which we aim to grow.” %% Speaking on the occasion, Katrina Kaif said, “It gives me immense pleasure to be a part of this momentous occasion for the Gitanjali Group. The introduction of a new brand identity is a stepping stone to scaling greater heights. I look forward to a great association with Nakshatra which is a part of Gitnajali Group.” %% Describing the process of development of the new logo, Kalpita Bose- VP, Head of Design, JWT, said, “In the process of revitalizing the identity of Gitanjali it was important to maintain the stature and represent the diverse offerings of the brand. The new logo is well crafted and reflects the craftsmanship values of Gitanjali and brings in the jewellery aspect of the brand. At the same time it is strong enough to straddle the holistic offering of the brand.” %% Commenting on this rebranding initiative, Shardah Uniyal said, “It is a very proud moment for us at Gitanjali. The new upbeat identity and logo lends a new dynamic personality to the brand across all categories. It not only reflects but profoundly enhances the brands core values and the new avenues that we intend to venture into.” %%

Be the first to comment

Leave a comment

Email Alerts

WhatsApp Alerts