%% Tamira Jewels launched a unique concept of modular bangles, which is a global first at the IIJS 2011. The modular bangles are essentially two precision-engineered components combining to form a complete bangle. The product line developed by Tamira Jewels consists of over a 100 such bangle halves. Any two halves can be combined to create an entirely new design. A 100 bangle halves can offer a magical 4,950 combinations. %% For jewellery retailers this magical concept provides great flexibility in managing their gold inventories. With just 50 bangle halves in their inventory, they can showcase 1,225 bangle combinations. It also offers their consumers two great benefits – it allows them to design their own bangle by selecting the halves that they like and also offers them the flexibility to add to their bangle collection by just investing in additional bangle halves instead of buying a new bangle all together. Every bangle half invested offers the consumer a totally new bangle design to flaunt. Given the way that the gold prices have been headed northward, this concept is truly magical for the jewellery retailers as well as the consumers. %% Tamira Jewels has created the entire range of the half-bangles in 22k gold embellished with Cubic Zirconia. %% This magical innovation, being patented in 197 countries is the brainchild of renowned jewellery designer Varuna Jani. Varuna has entrusted Tamira Jewels the global marketing and sales rights. Tamira Jewels will be exclusively marketing this concept to jewellers in gold. A nationwide network of distributors is being planned who will in turn service the requirements of jewellery retailers. %% Dharmesh Sodah as Chief Executive is leading Tamira Jewels. Commenting on the association Dharmesh said, “Varuna’s strength lies in the rare ability of ingenuity rooted in reality without compromising on beauty of the product. Her brilliant understanding of the Indian market matched with her international exposure has led to the development of this magical product. Tamira Jewels is proud to be associated with such a talent. “ %% Commenting on the launch of her innovation Varuna said, “I have invested a substantial amount of time and effort in perfecting this concept. My dream is to see every Indian woman adorned with my bangles. I could not have trusted anyone but Dharmesh to help me realise this dream. Dharmesh is renowned for his marketing acumen in the Indian jewellery industry and also shares my passion of excellence in design and execution” %%