The retailers of India offered their huge support to the second edition of IJ Jewellers’ Choice Design Awards. With around 10,000 votes received from the retailers across India, the glittering industry of gems and jewellery eagerly awaits the revelation of the winning designs at the second edition of IJ Jewellers’ Choice Design Awards to be held on December 22, 2012 at the Marriott in Jaipur. Award ceremony is during the 10th Jaipur Jewellery Show slated during 22nd to 25th December 2012. %% The Design Awards were launched as an initiative towards providing the jewellery industry with a platform that could bring together the entire trade manufacturers sitting in remote corners of the country to the top retailers of India. %% The competition requires manufacturers to submit their best designs across 25 product categories and offers great visibility to the participants. The winning pieces are then chosen from these entries, but unlike any other competition through its unique voting format, the winners are not chosen by a jury comprising of a limited number of people but rather retailers across the nation cast their votes in favour of their favourite designs. %% The JJS- IJ Jewellers’ Choice Design Awards commenced on July 2nd, and concludes with a grand finale on December 22nd, an award night studded with the gems of the jewellery trade, to celebrate and reward the best creative minds for their exceptional talent. Apart from the announcement and acknowledgement of the winners, the grand evening will also see the presence of some of the top names of jewellery trade as well as a sequence of fashion shows featuring the winning pieces adorned by well-known models. %% The sponsors for the event are Presenting Partner JJS, Powered By partner GIA, Logistics partner B.V.C Group and our category partners KGK and ECLATS. Event is organised by Indian Jeweller (IJ) Magazine.