Forevermark teams up with Punjabi Saraf

Aditi Rao Hydari unveils a new range of diamond jewellery for the festive season
: IJ News Service
10 November 2015 12:59 PM
Reference: 6224
(L to R) Sumeet Anand and Ajay Anand along with Aditi Rao Hydari and Sachin Jain

Forevermark, the diamond brand known for beauty, rarity and responsible sourcing, today announced its prestigious association with Punjabi Saraf jewellers in the bustling city of Indore. To mark the onset of the festive season, a spectacular range of jewellery designed by Punjabi Saraf crafted in Forevermark diamonds was showcased by talented actress Aditi Rao Hydari. The showcase was followed by a fashion extravaganza. Models presented the beautiful and captivating Forevermark designs at a fashion soiree leaving the audience completely enthralled. Each Forevermark diamond is inscribed with a promise; a promise that it is beautiful, rare and responsibly sourced. Forevermark only partners with authorised Forevermark jewellers such as Punjabi Saraf, who are selected not only as leaders in their field, but also as those who meet the brands particularly stringent requirements of business, social and environmental integrity. Punjabi Saraf is reputed and is known for their beautiful and popular designs both in contemporary and traditional jewellery. The new collection comprised of an array of intricately designed cocktail rings, earrings, cuffs, bracelets and necklaces. Speaking at the occasion, Aditi Rao Hydari said. “A Forevermark diamond signifies beauty, inspiration and integrity that every woman stands for. These immaculately crafted diamond piece are enticing and are simply apt for the upcoming festive season.” Excited about the partnership, Sachin Jain, President, Forevermark India, commented, “We at Forevermark are delighted to associate with Punjabi Saraf – one of the most reputed jewellers in the city known for their craftsmanship, resplendent designs, trust and essence of our culture. They are leaders when it comes to jewellery and it was only natural for us to associate with them as they share mutual passion for diamonds and understand the intricacies of craftsmanship at the very core of the Forevermark Promise. They have maintained trust and authenticity since 60 years and have adhered to provide utmost benefits and spectacular jewellery to their clientele successively. Talking about the association, Ajay Anand and Sumeet Anand, Owner, Punjabi Saraf said, “It is our persistent effort to help our customers get the finest jewellery that is pure, certified and exquisitely crafted and hence we partnered with Forevermark – the diamond experts who come with a promise. We are proud to associate with them and launch a collection embedded with Forevermark diamonds. These pieces are distinct and rare and we look forward to enhance our customers experience by offering them the best in jewellery this festive and wedding season.”

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