This festive season, get styled by Payal Singhal at

Through this venture, all the patrons of will get an access to different eclectic styles for all the main occasions in their upcoming style edit.
: IJ News Service
08 December 2015 11:45 AM
Reference: 6287
Image Courtesy: is known for carefully curating and featuring designer jewellery and other accessories from the edgiest designers and brands of India on its portal. Being at the forefront of Indian culture and striving to be the most influential and creative, it has initiated yet another rendition that serves the fashion chameleons of the nation. It has teamed up with the iconic Payal Singhal for its first venture that offers all their patrons an access to different eclectic styles for all the main occasions in their upcoming style edit. These entail contrasting and distinctive styles, ranging from The Winter Look, The Festive Look, The Christmas Look, The New Year Look and The Celebratory Pongal Look. The campaign will last for a whole month until Pongal, wherein the viewers will get a glimpse of Payal giving a fresh spin on fashion and styling and showing the young women to have fun with their look. Payal Singhal is an eponymous label that has been known for its wearability, versatility and comfort. When asked about her take on the campaign Payal says, “Being the first Style Editor for was really exciting. I got to work with Jewellery which I love, and I also got to play buyer for a while. I got to pick fun accessories that resonate with my personal style moreover; they work in synergy with the Payal Singhal brand.” ShriVyshnavi Annush, founder of whilst talking about Style Edit adds, “At, we aim to open avenues not just for online shopping, but also to offer expert fashion advice to our customers. And what other concept to start with than the Style Edits! We were looking at bringing on board a persona who would not just understand the fashion sensibilities of Indian women but also construct ideas for them for this season that consists of Christmas, New Year, Winter Wedding, Festive and High Street. We’ve been ardently following Payal’s work; she has a zeal that comes across her designs. Payal, being the iconic and versatile couturier that she is, was the ideal entity to spearhead and launch our first ever Style Edit campaign. We are more than happy to have her ally with” She also mentions, “We’ve endeavored to be every woman’s one stop fashion jewellery and accessory destination, and now through this alliance the portal will not only offer a shop for different accessories, but also fashion inspiration to all the young women.”

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