Gemfields, the world’s leading coloured gemstone producer, is pleased to announce that Mila Kunis is the company’s new brand ambassador and the face of its latest advertising campaign. A natural fit for Gemfields, Mila was chosen for her natural beauty, versatility, intelligence and love of rare coloured gems.%% Photographed by Mario Sorrenti and styled by Anastasia Barbieri, the campaign features a fresh-faced and modern Kunis wearing one-of-a-kind emerald and ruby jewelry created by six of Gemfields’ designer partners: Alexandra Mor, Amrapali, Dominic Jones, The Gem Palace, Sutra and Fabergé, the storied Russian brand acquired by Gemfields earlier this year.%% “As a company we are passionate about color and fully committed to ethics, transparency and the sustainable development of the communities in which we operate, and finding the right partner who shares these values was vitally important,” said Gemfields CEO Ian Harebottle. “Mila has blown me away with her energy, enthusiasm and dedication. Her individuality and the natural way in which she expresses her humanity set her apart.”%% The known star recently returned from Africa, where she toured Gemfields’ Zambian mine, Kagem, which produces approximately 20 percent of the world’s emeralds. Accompanied by Harebottle, Kunis learned about Gemfields’ environmentally-friendly mining practices and visited several Gemfields-sponsored community projects, including schools and a farming cooperative.