Shreem Jeweler launched the new fusion collection at their store in New Delhi. The starcast of Ek Thi Daayan – Emraan Hashmi, Kalki Kochelin and Huma Qureshi were seen at the store, who got a first exclusive preview of the new collection that Shreem introduced. The Fusion Collection introduced by Shreem Jeweler consists of red and white sapphires which signify radiance, elegance and opulence for the modern woman who believes in a mix and match theme. Most of the ornaments are made of gold, diamond and polka carved with mina work and beautiful stones embedded into the set. The sets consist of stones like real sapphires, rubies and emeralds which can be worn on traditional occasions as well. The price starts from Rs. 50,000 onwards and ranges upto a few lakhs of rupees. The target audience of launching such a collection is the modern woman who does not mind splurging a little more on quality and who would perhaps wear such jewellery for a casual occasion too.%% Speaking on the occasion Ashutosh Sharma, Managing Director, (MD), Shreem Jeweler, said, “We are delighted to launch our new fusion collection with the starts of ‘Ek Thi Daayan’. This collection has been brought especially for the women who blend Western and Indian in their jewellery to match their attire. We are sure that our beautiful striking designs will be a hit amongst the masses. Visiting Shreem, a pleased Kalki Koechlin said, “I am in awe of the exquisite collection that Shreem has just launched. The designs are magnificently crafted and I would thank Shreem for giving us an opportunity to visit the store. ” “It is absolutely a treat to come here and be present with the Shreem team. The superior quality of the stones and the intricacy with which the sets have been designed is simply mind blowing. That said, I feel this is the perfect ornament to match with your western wear and can be worn for a traditional Indian occasion too,” said Huma Qureshi.%%