Swarovski Gems once again returns to the India International Jewellery Show (IIJS), the most important gathering of the Indian gems and jewelry industry being held at the Bombay Exhibition Center – Mumbai from August 8 to 12, 2013. For this occasion, Swarovski Gems has developed a new and exciting booth concept – Stand 1H041, 1H043, 1H045, 1H047, 1G042, 1G044, 1G046, and 1G048. Here the brand will present its well-balanced genuine gemstone and created stone palette to the world of fine jewelry, highlighting its latest innovations, the Pure Brilliance Zirconia novelties and its revolutionary cut for genuine topaz. The gathering will also see the launch of the new Gem Visions 2014 trend and design publication in India.%% New to IIJS 2013 and the industry are three product novelties that further enhance the Pure Brilliance Swarovski Zirconia. Further drawing on the company’s expertise, the Swarovski Zirconia is now also presented in two new colors: Fancy Green and Fancy Purple. Rounding out the group of product novelties is the new Cushion Cut – another classic cut in the jewellery industry, now precision-cut by Swarovski Gems. Swarovski Gems has also turned its profound knowledge and expertise in precision cutting of fine stones to the creation of a dazzling new cut for genuine topaz: the patented Natural Brilliance cut.%% They will also showcase their presentation of the 2014 edition of Gem Visions, the Swarovski Gems unique inspirational tool that explores the megatrends and design directions for the upcoming year. For Gem Visions 2014, the team has taken the year’s projected megatrends and broken them down into four constituent design directions to facilitate a journey of discovery illustrated by key stories. These design directions are further matched to colors, materials and gemstone cuts and ultimately, to the most appropriate stones from the Swarovski Gems assortment. The 2014 trends center on a concept of dualities, which foster a dialogue between contrasted polarities that unite to forge a new visual vocabulary. There will also be a focus on the gemstone as work of art, a naturally occurring rarity that transcends its beginnings to become both an asset and an object of exceptional beauty. New to Gem Visions 2014 is the inclusion of two trend topics chosen by the Swarovski Gems experts for special focus and elaboration. These areas of interest, “Jogging Gems” and “Vienna Vibrations”, were chosen as inspirations that are expected to have a significant impact in 2014. They not only inspire creators but also unleash opportunities for storytelling, a concept still central to successful jewelry design. With Jogging Gems, Gem Visions 2014 focuses on the evolution and growing sophistication of sports-wear. Gem Visions’ second theme for 2014 focuses on the Austrian capital Vienna, the city that nurtured the dreams and aspirations of the young Daniel Swarovski, the company founder in the late 19th century. For Vienna Vibrations, Titan Industries created an elegant neck piece made with Swarovski Spessartite, Topaz and Rhodolite set in 9k yellow gold. The Swarovski Gems ingredient branding partner Emerald Jewel Industry contributed to the book with an extraordinary bangle made with Swarovski Zirconia and 18k Yellow gold. Furthermore, the leading jewelry brand Surya Golds designed a brilliant pair of matching earrings and necklace combining Swarovski Zirconia in different vibrant colors with 18k yellow gold, which was inspired by the ceiling paintings in historical Viennese buildings and is exclusively presented in Gem Visions 2014.%%