Malabar Gold & Diamonds announced their foray into online shopping with launch of www.shopmgd.com along with launch of their price friendly Mine Diamond Diwali collection. Both the launches were done by none other than Bollywood Diva and celebrity Brand Ambassador Kareena Kapoor in a glittering function held at JW Marriot, Mumbai, in the presence of many dignitaries and senior directors of Malabar Gold & Diamonds.The on-line store is part of company’s various diversification plans announced during the ‘20th year celebrations’. This marks the group’s transformation in tune with the times, to be known as an innovative and trendy brand and leave a mark in the industry. The online store shopmgd.com will enable customers to shop, place orders and get it delivered from the comfort of their homes. The products purchased through shopmgd.com has various features which includes return within 14 days, free insurance coverage, life long free maintenance, detailed break up of pricing with gold rate, labour charges, stone weight among others. Since they are certified products, they can easily be exchanged at its stores.%% Commenting on launch K.P. Abdul Salam, Group Executive Director, Malabar Group said “The growth in ecommerce is certainly rising. Our online store is built to be safe and convenient for the consumer as they can shop, place orders and have it delivered in the comfort of their home. Our Online portal will display a range that far exceeds the showroom range without any overhead costs. Realizing this potential of online shopping, in the coming years we will be generating a part of our annual turnover through this stream”.Brand Ambassador Kareena Kapoor added “I am very happy to be here at the launch. My schedule has always been very hectic and with Diwali around the corner, I always need to purchase gifts for my friends and family. Malabar Gold and Diamonds E commerce site launch comes at a perfect timing. I can shop for my favorite pieces at my convenience and get it delivered at home. And if it is coming from a trusted group like Malabar Gold & Diamonds, then we don’t have to worry about the quality”.%% They also launched ‘Mine Diamonds Diwali Collection’ another exclusive and price friendly product offering from the brand. This collection has a range of necklaces crafted by the talented designers of Malabar Gold & Diamonds in association with The R&D team. This chic & trendy artistic collections are extremely lightweight and price friendly with the price range starting from Rs.90,000/- onwards. These diamond necklaces are of premium quality diamond certified by IGI, and has the characteristic product offering of Malabar Gold & Diamonds like free insurance for one year, buy back guarantee, transparent price tag and lifelong maintenance. “Through this collection we are trying to reduce the price barrier in the diamond category and make it more affordable to a wider audience without compromising on the quality or design” said O. Asher, Group Executive Director, Malabar Group.