Capitalizing on its core competency, Parth breaks new ground with fancy cut diamonds in light weight jewellery. The new launch is an extension from heavy jewellery to delicate ones. Commenting on invasion in light weight, Director Vaishal Jariwala says, “Parth is known for its use of fancy cut diamonds in diamond jewellery. We are skilled in sequencing fancy shapes in necklaces, bangles, bracelets, rings, tanmaniyas. Entering into light weight segment is to give maximum advantage to the end consumers to enjoy and experience tiny luxuries of fancy diamonds even in the delicate, light weight jewellery. ‘The Elegant Speak’ thus passages small treasures in big packages; opening possibilities to fancy diamond jewellery in small budgets.” Parth’s new collection is stylish with unusual combinations of pears, marquise, ovals, emeralds, trillions, tapers, baguettes, and many more in striking petite jewellery. Recognizing changing consumer behaviour the jewellery today has become more of as an accessory and lifestyle commodity. Further, the price point jewellery which maintains our identity as Fancy Diamond Jeweller and also provides jewellery at a relative moderate price are good substitutes to Gold coins. ‘The Elegant speak’ Jewellery shares benefits of owning a smart designer accessory in fancy shape diamonds & gold which has more utility than gold coins. Creating desirous right and bring the individuality of the Jewellery with rings, necklaces, bracelets, earrings, pendants, tanmaniyas with Parth Diamond’s ‘The Elegant Speak’.