Entice, the fine jewellery brand by the century old KGK group, celebrated the splendid new avatar of its Jaipur boutique, re-launched by Princess Diya Kumari of Jaipur. Keeping up with changing times Entice Jaipur, the first Entice boutique in India, launched four years ago has been remodeled into an enriched ethno- royal ambiance. With celebrations of ‘Wedding Orchid- the wedding jewellery festival’ already under way, Entice Jaipur takes this occasion to also introduce a whole new range of Kundan-Polki jewels in its boutique.%% Initially launched in 2009, Entice Jaipur boutique sprawled across three floors, attempts to attract and lure guests who seek fine jewellery. Situated on the busy M. I. Road of Jaipur, the Entice showroom opens into a world of designer fine jewellery, which is at par to the international standards and is presented to you in the lap of luxury and heritage at the same time. Spacious, modern, classic and yet very close to Indian heritage, the interiors have been designed to highlight the beauty of every crafted piece. The ambience itself speaks of heart-felt passion the Kothari’s have for jewelry that makes the experience at ENTICE a true pleasure.%% “It gives me immense pleasure to welcome all our guests to the new Entice Jaipur boutique. It is utmost satisfying to see our retail venture gaining success and moving ahead strongly,” says Navrattan Kothari- Chairman, KGK Group. “I welcome you all to the resplendent new Jaipur boutique. Making our showroom at par with the international retail standards is a step from our side to take India’s retail forward. With a promise of ‘to be manufactured only once’, Entice jewellery, is a blend of big sized diamonds and color stones, to make jewellery that captivates beyond imagination,” adds Sanjay Kothari- Vice Chairman, KGK Group. Siddharth Mehta- CEO, Entice Jaipur adds, “We take special care and the jewellery is handled with all the love and care, by our well-trained retail staff. As we are selling luxury jewellery, we try and make the retail environment as pristine as possible from the moment a guest enters to post sales services. A small book lounge also introduces the guests to the international standards of jewellery designs and manufacturing qualities.”