SWAROVSKI GEMS™ organized Pure Brilliance SWAROVSKI ZIRCONIA education workshop recently at Calcutta Gems & Jewellers Welfare Association, Kolkata. The workshop witnessed massive response from the attendees and was a huge success. The Pure Brilliance Workshop saw the overwhelming response from the retailers, manufacturers & the wholesalers of the Kolkata city. The excitement about the products and services induced continuous discussion and exchange of ideas which was remarkable. The objective of the workshop was to educate and create awareness about the SWAROVSKI GEMS™ brand and its products and value added services. Shaping business opportunities for the retailers through direct association with the brand. The attendees in the workshop were gold and silver jewellery manufacturers, wholesalers, retailers, designers and stone dealers from the city of Kolkata. The feedback from the jewellers towards this workshop was remarkable and beyond expectation. It was very much appreciated and valued by them in all aspects. They were satisfied with the information provided and expect such workshops from SWAROVSKI GEMS™ every year. SWAROVSKI GEMS™ has made the workshop very interesting for the jewellers through informative presentations and interactive sessions, presenting brand & product films and showcasing innovative jewellery design pieces made with Pure Brilliance Swarovski Zirconia and Swarovski Gemstones. %% Rajendra Jain, Managing Director of SWAROVSKI GEMS™ India said – “Kolkata is believed to be one of the biggest markets for jewellery. This creates an excellent opportunity for Swarovski Gems™ product pure brilliance SWAROVSKI ZIRCONIA, laser engraved to add further to their brand taste and passion. Today we are here in Kolkata for very interesting and informative pure brilliance workshop with two major reasons, one to educate and create awareness about our brand and products and second to create business opportunities for the retailers and wholesalers through direct association with our brand and creating a win win situation for both. The response to this workshop was incredible and very encouraging for us. We expect Kolkata to be one of our most important markets in India.”