your very own customized jewellery e-Shoppe

E-commerce portal holds a media preview of their latest bespoke collection
: IJ News Service
28 May 2016 11:35 AM
Reference: 6928

Buying from standards jewellery store is passé. A modern woman prefers special touch given to her jewellery and so ‘customisation’. For every woman, a jewellery piece that she wears is not only a reflection of her personality but also holds a lot of sentimental value. So, why buy regular jewellery when you can not only design your jewellery but also can get to try a 3D model before you seal the deal. does exactly this for you., a part of five decade old leading diamond conglomerate B. Virani & Company, had held a media preview of their latest bespoke jewellery collection - Classic. The collection includes pendants, rings, hoops and studs is crafted in yellow, white and rose gold. As the name suggests, the collection is classic and is for the modern woman who prefers minimalistic designs with stylish look. Brainchild of Chirag Virani and Hetal Virani, aims to revolutionize the online jewellery shopping experience. It offers customers the luxury to create customized bespoke items at an exceptionally affordable prices thus making lack of choices and budget no more a constraint. Along with the four C’s (Colour, Clarity and Carat) of diamonds it is proud to add Customization as the fifth C through its customizing services by using CAD (Computer Aided Design) technology to design any diamond jewellery. It is also one of the first companies in India to offer a service of 3D printing technology to the jewellery industry. It allows the customers to order the physical 3D printed mode, an extract replica of their jewellery items which they can touch and feel as well as try on before ordering their real diamond jewellery all at a nominal cost. This cost will be reimbursed on their final purchase. The service adds to the core value and belief of the brand of promoting transparency to its customers.

The first of its kind service builds a bridge between a virtual e-commerce platform and a delivered final product. The service also present different angels, 360 videos and the 3D printed replica. The e-commerce platform also makes it easier for the customers with the choice to return the jewellery within 30 days of purchase if they are not 100 per cent satisfied with their purchase. All the jewellery pieces at Virani Gems are certified by leading Gemmological institutes and have experts who will turn the customer’s artistic visions into pieces that’ll be cherished forever. “We have a flexible price point in the Rs. 25,000 to Rs. 30,000 price range. Since we would not have inventory, our prices will be 20-30 per cent less than the market,” said Chirag Virani, CEO-Founder of He further said “We have access to the entire diamond chain through a diverse network of associate companies across the globe. Its demand-driven business model helps minimise inventory management cost as well as interest expenses which, in turn, reduce the cost of jewellery pieces sold by 20-30 per cent as compared to competitors.” Affordable price range, customization, matchless a design, the e-commerce portal not only offers the best diamonds but makes your shopping a memorable experience.

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