Forevermark Redefines Branded Diamonds
Forevermark, the diamond brand known for beautiful, rare and responsibly sourced diamonds, held a three-day interactive conference, The Forevermark Forum, from 19th July to 21st July 2016 in Pune. Each year, the Forum sees the attendance of prominent Diamantaires, Manufacturers and leading Jewellers from across the country, who come together, to ideate, transact and discuss the latest trends and developments in the industry. Themed around Pursuit of Brilliance™, the forum focused on the journey of a Forevermark diamond from the mine to the market. The highlight of the gathering was the beautiful displays of cutting edge product and latest design collections from Forevermark which enabled the partners to place orders for the upcoming festive season. Black Label Collection: The Black Label Collection, an exquisite new collection of diamonds in unique shapes like oval, square, cushion, heart and round shapes was showcased for the first time to exhibit unmatched brilliance, fire and scintillation comparable to round brilliant cuts. Petit Program: Another revolutionary development announced at the forum by Forevermark scientists was that they have made inscribing diamonds starting at 10 points possible. Also introduced at the forum were the Forevermark Petit diamonds which include diamonds under 10 points that meet the rigorous Forevermark selection process. Though not inscribed, Petit diamonds boast of the same intense quality and standards as Forevermark diamonds that will allow wide range of price points into play for popular jewellery. Exceptional Diamond Collection: This is a selection of the some of the most exquisite diamonds in the world. This collection represents the pinnacle of the Forevermark promise: some of the earth’s most magnificent creations, in carat weights that demonstrate just how magical and stunning nature’s beauty can be. Diamonds of superior standards that meet the stringent selection process and that have a weight of more than 5 carats are eligible for this programme. 10 points: Forevermark scientists have developed inscription technology that makes it possible to inscribe Forevermark diamonds starting at 10 points. This breakthrough helps Forevermark bring a wider range of price points into play for popular products that feature several Forevermark diamonds, such as line bracelets, diamond wedding bands, hoop earrings and other designed Forevermark Jewellery.
Design: On display were Forevermark’s recent design launches that included The Artemis collection by the acclaimed New York designer Bibhu Mohapatra and the bestselling Capricci Nose Pin Collection. The latest trends collections drawing inspiration from the world were on display, these included designs with themes such as Glow and grow, Spread your wings, Barock and Un fleur de peau. The Forum showcased interactive presentations on different aspects like Forevermark Worldwide, Forevermark India, Beyond 4C’s of Forevermark beauty, Marketing, Retail & product and networking meetings. Also presented was the ‘Millennial study’ with the objective to explore and understand the diamond buying behaviour of the future consumer. The session also threw light on the Forevermark Diamond Grading Report that provides the consumer an accurate blueprint of the qualities - cut, colour, clarity and caratage of each Forevermark diamond; another report presented at the forum was ‘The Dossier’ - a succinct grading report for diamonds from 30 to 50 points. Amongst other highlights, the Design Competition was held for Forevermark Manufacturers & Diamantaires that witnessed some stunning designs and participation. Speaking on the occasion, Stephen Lussier, CEO Forevermark said, “It’s a matter of great pride for us to have all our partners here at the 5th Annual Forum. Our continued progress in India is a testament to their continued belief in the brand and the values we represent. At Forevermark, we are constantly striving to improvise on design, quality and service, with the support of our partners to make Forevermark diamonds a must have for Modern India.” Sachin Jain, President, Forevermark shares plans, “The Forevermark Forum has emerged as the premier platform to stay connected and informed in the world of diamonds today. The beauty of a Forevermark diamond goes beyond the 4Cs and this year we have a great new line up of offerings that highlight this distinction and encapsulate diverse needs of the ever-changing consumer. At the Forum we showcased the Black Label, 10 Points, Exceptional Diamond Programme, One Carat Plus and trends collections to a great response from our partners. We have a new campaign coming up with the aim to grow consumer demand for Forevermark. We have two significant designer collaborations this year, Bibhu Mohapatra’s was launched in April and we will launch Sabyasachi’s exclusive collection in September this year. This is undoubtedly a year of partnerships and consolidating our efforts with our manufacturers, diamantaires and retailers to create a strong unified front as reflected in our theme for the year, The Pursuit of Brilliance™.” The 2016 Forevermark forum was attended by key industry influencers, retail chain owners, independent jewelers and opinion makers. TBZ, Joyalukkas, Orra, GRT, CKC, Malabar, M Notandas, AS Motiwala, Abaran, Neelkanth, VBJ, Tanishq, Gitanjali were some of the leading jewelers from across India present who were seen interacting and sharing knowledge at the platform. The Forevermark forum has always been a great networking platform for diamond stalwarts setting the benchmark for the latest in the business of diamonds. The forum brought together speakers from diverse backgrounds to shed light on current trends in the market in ‘The Knowledge Series’. This year the interactive and fun filled sessions by guest speakers included Argentinian-born, Diana Verde Nieto, Co-founder and CEO of Positive Luxury and Amruda Nair, Joint Managing Director & CEO of AIANA Hotels & Resorts.