Ghanasingh Be True Celebrates Its 112th Anniversary with A Special ‘Bridal Bazaar’

“An exceptional collection with path breaking patterns in the history of the BE TRUE label”
: IJ News Service
25 July 2016 12:46 PM
Reference: 7097

Being a leading jeweller since 112 years, iconic fine jewellery label Ghanasingh BE TRUE has created a niche with its bequest of finely crafted bespoke pieces. For the first time in its legacy the brand has curated a highly splendid and distinguished Anniversary Collection "BE TRUE Bridal" along with a special 'Bridal Bazaar' for its patrons, this August. The store has various interactive activities planned and outlined for their discerning clients through a Bridal Bazaar on the 10th and 11th of August to commemorate their 112th Anniversary celebration. On board is renowned cosmetic clinic SkinLab by Dr. Jamuna Pai providing state of the art skin and beauty treatments with a private consultation for the soon- to- be bride's individual skin care needs. Prominent couture designers JADE by Monica & Karishma will be showcasing their latest collection with a unique sensibility and fierce creative spirit for their clients. Luxury brand Judith Leiber, a name synonymous with elegance, style and sophistication will be previewing a collection of statement bags, in unusual silhouettes and warm jewel tones complimenting the jewellery pieces; bringing a beautiful selection to the discerning client, fulfilling every woman's aspiration. Grooming Expert Rukshana Eisa will be prepping the brides- to- be, by conducting private sessions on grooming and etiquette. Contouring maestro, Make-up artist Gurpreet Guha, will be conducting a session on makeup contouring techniques with easy tips and hacks. Percept Weddings, a front-runner in the business of weddings and credited to have spotted the potential to transform standard weddings into elaborate celebratory affairs, will be present at the Bazaar.

The BE TRUE Bridal Collection comprises of traditional Jadau pieces with a contemporary sensibility. Every piece in the collection has a story behind it. Gautam Ghanasingh has drawn inspiration from classic jewellery pieces and created a collection that blends jewellery designs into chic and eclectic art forms. Encrusted in precious and semi-precious gemstones and uncut diamonds, on 18K gold, the new uncut line will undoubtedly fill every occasion with joy and excitement. With a special bridal Jadau line within the collection, which harks back to the era of the Mughals and Rajputs, each piece has lent a contemporary touch to ensure the women is left feeling like a princess of today's day and age. The collection ensures a modern take on the traditional aesthetic sensibility and the pieces are a synthesis of gold, gemstones and fine South sea pearls. The jewellery redefines grandeur with classic and timeless lines of large polkis and uncut diamonds assembled in unique designs. The collection comprises of gorgeous bridal chokers, chaand baalis, layered jhumkhas, mathapatti, haathphool, pachelis, bajubandh, kamarbandh and naths, which are bound to add charm and elegance to every bride’s trousseau. Says Gautam Ghanasingh, “Ghanasingh Be True is celebrating 112 years of artistry in jewellery. The hues of vibrant gemstones inspired us to create a truly stylish, distinctive collection and commemorate a legacy of undying passion in the arena of jewellery design. Each piece is customized as per the bride’s requirements. The collection has an individual charm and is bound to add panache and élan to the wearer."

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