THE Dubai Metals and Commodities Centre (DMCC) announced launch of The Jewellery Store, which will offer a new service to jewellery wholesalers and retailers. The Jewellery Store utilises radio frequency identification (RFID) tags to identify and track individual articles of jewellery prior to their being sold, AME Info reports. The technology will enable retailers to carry out stock checks using handheld scanners, making the process far quicker and easier.

“The Jewellery Store DMCC is introducing an innovative new solution which offers a host of benefits to the jewellery retail industry worldwide,” explained Gabriel Nasser, IT director of The Jewellery Store. “By providing retailers with the means to track their stocks much more efficiently than they could before, retailers will have a much better idea of what stock they have, and they will be able to detect theft much sooner. By linking a retail system back to The Jewellery Store DMCC and the wholesalers, both parties will be able to track the items placed at each retailer.”

Thanks to this RFID-based service, retailers will be able to do away with physical stock-checks, which are generally time consuming and error prone. The Jewellery Store will also provide wholesalers with up-to-date information on the stock held by each of its retailers.