Indian jewellery designers create a buzz in Hollywood

The winning pieces of Rio Tinto’s Diamond jewellery competition were showcased at the Annual Academy Awards in Los Angeles
: IJ News Service
01 March 2012 6:06 PM
Reference: 2893

Stunning diamond jewellery designed by two of India’s finest jewellery designers, VIayshree Sovani and V.Saravanan, were showcased to the world as they made their way down the red carpet at the 84th Annual Academy Awards. Vijayshree’s diamond cuff bracelet, “The Sands of Time” was worn by actress Tabatha Coffey as she hosted the TV Guide Channel’s Oscar coverage, while “CSI” star Barbara Eve Harris looked stunning in “The World of Champagne” earrings, designed by V.Saravanan. Indian born designers Nejal Rajesh Mehta and Reena Ahluwalia were also among the nine winners of Rio Tinto Diamond’s jewellery design competition, whose spectacular creations were on display to high-profile celebrities and stylists at an exclusive Oscars suite in Los Angeles. Jean-Marc Lieberherr, Rio Tinto’s General Manager for Diamonds Sales and Marketing, is delighted with the increasing global appeal of Indian jewellery designers, “When the Argyle Diamonds marketing team first embarked on its partnership with the Indian diamond industry some 20 years ago, Indian-made jewellery did not have a strong profile on the international stage,but now we are seeing Indian designers gaining international experience and credibility and competing successfully with the best around the world,” said Lieberherr. Lieberherr commented that the recent signing of the “Letter of Intent” by the Government of Madhya Pradesh, which gives Rio Tinto permission to develop the Bunder Project into a world-class mine, will give India a further foothold in the diamond industry. “This is a very exciting time for all aspects of the diamond industry in India -from mine to market,” he further added.

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