A holistic marketing campaign aims to create awareness amongst consumers to buy hallmarked gold during festive season.
Lower gold prices saw retail investors take refuge in bars and coins, while jewellery purchases increased in India, China and across South-East Asia.
The brand is all set to offer a 75 per cent off on the making of any jewellery or a 15 per cent off on the price of the diamonds used in all the pieces of art created by them. Consumers can avail this offer from 18th October’18 to 7th November’18.
Global gold demand remained muted in Q2 2018 at 964 tonnes (t), 4% below the same period in 2017, according to the World Gold Council’s latest Gold Demand Trends report. Slower inflows into gold-backed exchange-traded funds (ETFs) created a weak comparison against the highs of last year, contributing to the lowest H1 demand since 2009. Whilst China, the world’s largest gold market, saw a 7% rise in consumer demand.
In an effort to promote transparency and regain consumers’ trust, Khurana Jewellery House took it up on itself to collaborate with 150 women to impart knowledge on jewellery, including gold and diamonds, where and how it’s sourced, hallmarking, how jewellery is being made and more.
A Bangalore based federal court has ordered Kalyan Jewellers to compensate for overpricing a consumer who had lodged a complaint on the jeweller.
The inaugural edition of The Statement, which will be held in Taj Krishna in Hyderabad from 14-16 July, will bring together India’s premium luxury jewellery brands under one roof.
Libert’aimeTM by Forevermark will merge online and offline platforms to create an exciting new Forevermark consumer experience
Industry experts share what their core strategy is going to be this year. By Vijetha Rangabashyam
With delegates discussing about growth triggers in different aspects such as mining, creating demand, boosting consumer confidence and so on, the ICA Congress has shed light on the potential of coloured gemstone industry of India.
Thanks to the online revelation and the embracing of modern technology, a lot is happening in the jewellery industry nowadays. The geopolitical climate and the economy have a great bearing on the jewellery industry, when it comes to jewellery manufacturing and the preferences of the people. Half the year is already over, and we thought this is the right time to take stock of what is currently popular and hot when it comes to jewellery. We did an online and email survey on many jewellery retailers spread across all major states, dealing with all types of jewellery and we received responses from 150 retailers and designers across India. The survey helped us understand what really sells in different cities and the consumer mindset when it comes to jewellery buying. By Vijetha Rangabashyam
Indian jewellery demand consumed a 15 per cent higher - 124 t of gold jewellery due to RBI’s remonetisation buoying consumer sentiment.
The seminar seeks to give in-depth insights into consumer (especially millennials) behaviour patterns, aspirations, desires, emotions, feelings; and how to translate them into thematic concepts and visual directions.