A holistic marketing campaign aims to create awareness amongst consumers to buy hallmarked gold during festive season.
Vaibhav Jewellers, unveiled its Fine Jewellery Boutique “Visesha” with Sri Ganta Srinivasa Rao, Hon’ble Minister for HRD, Govt. Of AP and Smt & Sri V Prabhu Kishore; Chairman, Varun Group in presence of distinguished guests from all over Visakhapatnam.
Being ethically conscious and socially responsible are being increasingly talked about as a means to enhancing your brand equity and profits. There are companies that have hit the billion-dollar mark with sustainability as their core agenda. By incorporating social responsibility and sustainability as part of one’s marketing strategy, jewellery brands too can reap benefits while doing whatever little they can in making the world a better place to live in says Vijetha Rangabashyam
She has over 20 years of experience spread across Marketing, Operations and Communications.
The India Gold & Jewellery Summit will cover topics such as value addition through jewellery manufacturing, merchandising and marketing and trends, among others.
Digital marketing is imperative to any business today. The jewellery industry too, is gradually embracing digital marketing as a new way of promoting their brands. The rise of digital marketing is changing the way jewellery brands are engaging their target customers. Kavita Parab spoke to industry leaders to find out about how to use the power of digital marketing to enhance brand image and appeal to the current crop of target audience.