Being ethically conscious and socially responsible are being increasingly talked about as a means to enhancing your brand equity and profits. There are companies that have hit the billion-dollar mark with sustainability as their core agenda. By incorporating social responsibility and sustainability as part of one’s marketing strategy, jewellery brands too can reap benefits while doing whatever little they can in making the world a better place to live in says Vijetha Rangabashyam
Industry experts share what their core strategy is going to be this year. By Vijetha Rangabashyam
Dell’s gold reclamation service has a 99% lower environmental impact than traditionally mined gold.