Being ethically conscious and socially responsible are being increasingly talked about as a means to enhancing your brand equity and profits. There are companies that have hit the billion-dollar mark with sustainability as their core agenda. By incorporating social responsibility and sustainability as part of one’s marketing strategy, jewellery brands too can reap benefits while doing whatever little they can in making the world a better place to live in says Vijetha Rangabashyam
The 4-day conclave witnessed discussions about various important issues relating to mining,
consumer confidence, sustainability and of course potential market segment i.e. millennials,
reports Kavita Parab.