Thanks to the online revelation and the embracing of modern technology, a lot is happening in the jewellery industry nowadays. The geopolitical climate and the economy have a great bearing on the jewellery industry, when it comes to jewellery manufacturing and the preferences of the people. Half the year is already over, and we thought this is the right time to take stock of what is currently popular and hot when it comes to jewellery. We did an online and email survey on many jewellery retailers spread across all major states, dealing with all types of jewellery and we received responses from 150 retailers and designers across India. The survey helped us understand what really sells in different cities and the consumer mindset when it comes to jewellery buying. By Vijetha Rangabashyam
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