Evolving with the dynamics of a world that is heavily reliant on the digital medium, VelvetCase.com, India’s largest online jewellery destination, has partnered with the popular and fastest growing digital entertainment company Pocket Aces, for marketing its brand via an entertaining web series titled 'Little Things'.

Resonating with the pulse of today's audience, VelvetCase.com has always adopted innovative and out of the box marketing strategies for fostering greater awareness and enhancing their brand image. Earlier also they have collaborated with PocketAces to create multiple videos, amongst which one was on the occasion of Rakhi. The three and a half minute ‘Things brothers-sisters do’ video achieved 2.2 million views within a day.

Weaving a riveting story, the new web series titled 'Little Things' promises to keep the target audience rapt in episodes that are marked by drama, humour and optimistic satire. The subtle product placement and instant connection with audience is something they can vouch upon to garner outstretched brand awareness. The web series premiered at the MAMI Mumbai Film Festival on 23rd October and is all set to release its first episode on 26th October.

Speaking about the alliance, Kapil Hetamsaria, CEO & Co-Founder, VelvetCase.com said, "We are excited about the airing of Little Things. The storyboard is so interesting and dramatic that we are certain it will garner the right attention. This platform will enable us to reach out to more people via the digital medium."